Digital Innovation: Penguin's digital journey

Digital Innovation: Penguin's digital journey

Penguin's digital journey presented by Nathan Hull at Digital Innovation August 2013. As a company built around stories printed in paper Penguin understand the need to bring technology into their business. Nathan Hull discussed some of the things Penguin are currently doing and how they are trying to introduce new innovative concepts into their company.

  • Penguin is the biggest publisher of children's books in the world.
  • Story telling is at the heart of everything they do.
  • They are now on a journey exploring innovative ways of bringing technology to their customers.
  • Penguin have transitioned away from just producing books and now create:
    • Apps
    • Games
    • TV Shows
    • Virtual Worlds
    • CGI stories
    • Websites
    • Social Media
  • Not everyone wants to embrace digital, some authors still prefer printed books and don't want to move away.
  • Basic digital integration has included merging photos and videos into stories. Where possible even creating 3d models and creating popups within physical books.
  • Some of the innovative things Penguin have recently done include:
    • Create special shorter stories in eBook form for commuters to be able to read quickly whilst travelling.
    • Develop an application which suggests books for you to read based on the length of time you input. Allowing you to read the full story during your journey.
  • Penguin has a lot of content and has developed API's to allow developers to utilise the information and create new ways of interacting with it.
    • This content consists of authors, cultural data, communities and much more than just stories.
  • To keep producing great digital products Penguin launched Penguin Ventures to work alongside people with great ideas.
  • Books are still cool, music, photography and video have all transformed with technology and it's time for publishing to evolve.
Nathan Hull presents Penguin's digital journey
Nathan Hull presents Penguin's digital journey.