Hybrid Conf: The highs and lows of running a business as a web developer

Hybrid Conf: The highs and lows of running a business as a web developer

The highs and lows of running a business as a web developer presented by James Young (@welcomebrand) at HybridConf 2013. James discussed the lessons learned from his business setting up an ecommerce store (cuttingedgeknives) which sell Japanese Knives. Here's what I learned from his talk.

  • Selling physical products is very different to selling services.
  • Writing original content in your own voice is one of the best things to do.
  • Giving things out is cheaper than buying adverts, it may also gain social attention or be mentioned in blog posts.
  • Extend basket timeouts to 6 months, people come back 3 - 4 months later and complete orders.
  • Provide free postage.
  • Money back guarantees give more confidence, in 2 years not 1 item was returned.
  • Live chat didn't help.
  • Keep stocked and use reporting tools.
  • Don't hide out of stock items, add a "Get notified when in stock" option. These had a 50 - 60% conversion.
  • Automate everything you can from printing labels to stock checks.
  • Use your connections, meeting the local MP helped James get items which were stuck with customs faster.
  • Back yourself and stand by what you sell.
James Young presents the highs and lows of running a business as a web developer
James Young presents the highs and lows of running a business as a web developer.